Syllabus Information |
Fall 2021
May 21, 2024 |
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| MKT 3334 - Integrated Marketing Communications |
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Associated Term:
Fall 2021
Learning Objectives: • Upon completion of this course, the student will demonstrate an understanding of the marketing communication process, integrated marketing communication concept, brand equity, marketing communications tools, and different appeals, and marketing communications campaigns including advertising and sales promotion. • Upon completion of this course, the student will be able to identifY legal and ethical issues in marketing communication. Required Materials: Technical Requirements: |
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