Syllabus Information |
Fall 2021
May 17, 2024 |
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 | Use this page to maintain syllabus information, learning objectives, required materials, and technical requirements for the course. |
| MKT 3335 - Consumer and Organizational Buyer Behavior |
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Associated Term:
Fall 2021
Learning Objectives: • Upon completion of this course, the student will demonstrate the ability to listen, communicate orally, visually, and/or in appropriate written forms. • Upon completion of this course, the student will demonstrate the ability to define and discuss the relationship of marketing mix elements to consumer behavior. • Upon completion of this course, the student will understand personal and environmental factors influencing consumer behavior, organizational buyer behavior and the decision making process. Required Materials: Technical Requirements: |
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