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MKT 3334 - Integrated Marketing Communications |
This course takes a holistic approach to plan, integrate and implement the various forms of marketing communications toward the goal of enhancing brand equity. It covers different aspects of the Integrated Marketing Communications (IMC) program: advertising management in traditional and new media, consumer and trade- oriented sales promotions, public relations, point of purchase communication, sponsorships, and examination of several successful IMC campaigns. Pre-requisite: MKT 2331 3.000 Credit hours 3.000 Lecture hours Syllabus Available Levels: Second Undergrad Degree, Undergraduate Schedule Types: Lecture Mgt, Mkt, and MIS Department Prerequisites: Undergraduate level MKT 3331 Minimum Grade of C- |
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