Detailed Course Information |
Fall 2021
May 17, 2024 |
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| MKT 3335 - Consumer and Organizational Buyer Behavior |
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This course is a managerial approach, which introduces basic concepts, principles and theories in consumer and organizational buying behavior. Topics include, but are not limited to the following: consumer decision process, psychological foundations, social and cultural influence, organizational buyer behavior and consumerism. Prerequisite: MKT 2331 3.000 Credit hours 3.000 Lecture hours Syllabus Available Levels: Second Undergrad Degree, Undergraduate Schedule Types: Lecture Mgt, Mkt, and MIS Department Prerequisites: Undergraduate level MKT 3331 Minimum Grade of C- |
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