Detailed Course Information |
Fall 2021
May 05, 2024 |
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| SPM 3301 - Sport Mktg/Promotion |
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This course is designed to introduce the methods and materials available for the
promotion of athletic and recreational events. Attention is focused upon the importance of public attitudes, opinions, psychographics and demographics. Special emphasis is placed on promotion, public relations, marketing and fund-raising. (For majors only; others need permission of instructor.)
3.000 Credit hours 3.000 Lecture hours Levels: Second Undergrad Degree, Undergraduate Schedule Types: Lecture Hlth, Phys Ed & Sport Studies Department |
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