Catalog Entries |
Fall 2021
Dec 05, 2024 |
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| MHA 6405 - Strategic Planning & Marketing |
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This course addresses the top executive's responsibility, employing the Seven-Stage Model of Strategic Planning and Marketing, providing a roadmap for leading and implementing the strategic plan and supporting marketing action plans. Topics include competitive analysis, determination of key business proposition, planning strategy, aligning strategy with structure, linking day-to-day operations with strategy, fitting marketing to strategy, implementing strategy and marketing plans, and monitoring results and adjusting strategy and marketing as necessary. Pre-requisites: MHA 5303, MHA 5305, MHA 5310, MHA 6312, MHA 6315, MHA 6318 4.000 Credit hours 4.000 Lecture hours Syllabus Available Levels: Graduate Schedule Types: Lecture Healthcare Management Department |
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