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|MHA 6405 - Strategic Planning & Marketing|
This course addresses the top executive's responsibility, employing the Seven-Stage Model of Strategic Planning and Marketing, providing a roadmap for leading and implementing the strategic plan and supporting marketing action plans. Topics include competitive analysis, determination of key business proposition, planning strategy, aligning strategy with structure, linking day-to-day operations with strategy, fitting marketing to strategy, implementing strategy and marketing plans, and monitoring results and adjusting strategy and marketing as necessary.
Pre-requisites: MHA 5303, MHA 5305, MHA 5310, MHA 6312, MHA 6315, MHA 6318
4.000 Credit hours
4.000 Lecture hours
Schedule Types: Lecture
Healthcare Management Department