Catalog Entries |
Fall 2021
May 05, 2024 |
|
 |
||
 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| MHA 6405 - Strategic Planning & Marketing |
|
This course addresses the top executive's responsibility, employing the Seven-Stage Model of Strategic Planning and Marketing, providing a roadmap for leading and implementing the strategic plan and supporting marketing action plans. Topics include competitive analysis, determination of key business proposition, planning strategy, aligning strategy with structure, linking day-to-day operations with strategy, fitting marketing to strategy, implementing strategy and marketing plans, and monitoring results and adjusting strategy and marketing as necessary. Pre-requisites: MHA 5303, MHA 5305, MHA 5310, MHA 6312, MHA 6315, MHA 6318 4.000 Credit hours 4.000 Lecture hours Syllabus Available Levels: Graduate Schedule Types: Lecture Healthcare Management Department |
|