Catalog Entries |
Fall 2021
May 16, 2024 |
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| MKT 2331 - Principles of Marketing |
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This course includes a study of the activities and problems of distribution and their influence upon business policies. Consideration is given to the marketing of consumer and industrial goods, sales promotion, price determination and regulatory issues that influence marketing practices. Prerequisites: Sophomore Standing 3.000 Credit hours 3.000 Lecture hours Syllabus Available Levels: Undergraduate Schedule Types: Lecture Mgt, Mkt, and MIS Department |
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