Catalog Entries

Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

MKT 3334 - Integrated Marketing Communications
This course takes a holistic approach to plan, integrate and implement the various forms of marketing communications toward the goal of enhancing brand equity. It covers different aspects of the Integrated Marketing Communications (IMC) program: advertising management in traditional and new media, consumer and trade- oriented sales promotions, public relations, point of purchase communication, sponsorships, and examination of several successful IMC campaigns. Pre-requisite: MKT 2331 3.000 Credit hours 3.000 Lecture hours Syllabus Available Levels: Second Undergrad Degree, Undergraduate Schedule Types: Lecture Mgt, Mkt, and MIS Department

MKT 3334 - Integrated Marketing Communications

This course takes a holistic approach to plan, integrate and implement the various forms of marketing communications toward the goal of enhancing brand equity. It covers different aspects of the Integrated Marketing Communications (IMC) program: advertising management in traditional and new media, consumer and trade- oriented sales promotions, public relations, point of purchase communication, sponsorships, and examination of several successful IMC campaigns.

Pre-requisite: MKT 2331

3.000 Credit hours
3.000 Lecture hours

Syllabus Available
Levels: Second Undergrad Degree, Undergraduate
Schedule Types: Lecture

Mgt, Mkt, and MIS Department

Return to Previous	New Search		XML Extract

Skip to top of page

Catalog Entries		Fall 2021 Apr 30, 2024

Catalog Entries

© 2024 Ellucian Company L.P. and its affiliates.