Catalog Entries |
Fall 2021
May 18, 2024 |
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 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| MKT 4376 - Marketing Research |
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This course will examine a variety of research methods and procedures used to conduct studies leading to marketing decisions. Emphasis is placed on: developing the students? problem ability to formulate a management problem into a feasible
research question, providing participants with a workable knowledge of the concepts and methods of marketing research; increasing the students? awareness of potential biases and limitations of typical kinds of research data and techniques; and familiarizing students with various approaches to analyzing market structures, buyer behavior, and potential demand for new products and services.
Prerequisites: QBA 2325 or MAT 2326 and MAT 2331 and MKT 3302 or MKT 3303 or MKT 3305 or MKT 3332 or MKT 3334 or MKT 3335 or MKT 4370 or MKT 4372 or MKT 4379. (minimum grade C-) 3.000 Credit hours 3.000 Lecture hours Levels: Second Undergrad Degree, Undergraduate Schedule Types: Lecture Mgt, Mkt, and MIS Department |
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